Social Media Marketing Social media marketing refers to the use of social media platforms to promote products, services, or brands and engage with an audience. It involves leveraging various social media channels to create and share content, run advertising campaigns, and interact with followers or users. The primary goal of social media marketing is to build brand awareness, drive website traffic, generate leads, foster customer engagement, and ultimately, achieve business objectives. It provides businesses and marketers with a means to reach a wide audience, connect with customers, and build relationships in an interactive and dynamic online environment. Social media marketing encompasses various strategies and tactics, including: Content Creation and Sharing: Businesses create and share relevant and engaging content, such as articles, blog posts, images, videos, infographics, and more, on their social media profiles. This content is designed to...
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