Email Marketing To elaborate email marketing definitions and meaning Email marketing refers to the practice of sending commercial messages or promotional content to a group of individuals via email. It is a digital marketing strategy that leverages the use of email to reach and engage with potential customers, nurture leads, and build relationships with existing customers. Email marketing typically involves creating targeted email campaigns and sending them to segmented lists of subscribers who have voluntarily provided their email addresses or opted-in to receive communications from the sender. These emails can include a variety of content, such as product announcements, newsletters, special offers, event invitations, educational content, or personalized recommendations. The goal of email marketing is to communicate directly with individuals who have shown interest in a brand, product, or service, with the aim of driving engagement, conversions, and customer loyalty. By utilizing emai...
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